KOMMUNE INTERIM


We build cut-to-size processes for B2B startups to gain control and transparency over their sales and ensure growth of in-house expertise and capitalization

We'll get you results 4 times quicker than an inhouse employe would do. Kommune will provide 3 to 4 professionals, focused on different areas.
Not only Net New Revenue - we will implement Customer Success practices to drive Recurring Revenue.
We will hire A-player sales people in your team using The A Method for Hiring™.
Onboarding of the sales people is 3 times faster thanks to a special onboarding map we developed.
We'll stuff the funnel with leads thanks via omnichannel sales outreach automation tools.
Your startup accumulates and grows in house expertise.
Sales methodology adapted for most of the global markets: EU, USA, MENA, ASEAN, LatAm and CIS.
Kommune Interim provides a highly targeted outsourced VP of Sales for IT products to grow revenue in the global markets:
Work methods and its process
At the first stage, we determine the ROI of the project, create a Road Map, and discuss goals.
Introduction the product and the team at the first stage.
1
Carefully audit the product and the current sales methodology.
2
Define the geography and the markets of interest. Define Ideal Customer Profile and build Unique Value Proposition (JTBD) for the market. Create Go-to-market strategy.
3
Prepare job descriptions for the sales people hiring process. Hire SDRs and AEs. Kommune conducts background research and the first 2 stages of interviews, the third is done together with the founders of the company. Onboard in-house specialists using a special methodology to X3 speed of onboarding.
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1
Modify / Fine-tune and implement sales methodology (Based on PPVVC (c) or MEDDIC).
2
Kick-off lead generation with SDRs in selected markets. Implement OKRs and motivation systems. Collect key sales process metrics.
3
Conduct weekly Pipeline Reviews. Focus on the top and middle parts of the funnel.
4
Stuff the funnel with leads.

5
Appoint first demos, collect customer feedback to refine the sales methodology.
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How we build a proper sales system for your startup:
Tap on screen
Lean Canvas session to formulate Value proposition and create a crisp Ideal Customer Profile
Define Value proposition
Funnel distribution between Sales Development Representative and Account Executive proves to be more effective than a single Sales Executive responsible for the whole funnel.
Team setup
Create an actionable playbook - GTM, email sequences, cadences, guides, onboarding map, sales map®, battle cards, sales kits.
Sales Methodology
Use OKR methodology - an industry standard in setting goals in a smart way.
Set up goals, quotas
Every sales role needs a specific incentive scheme, all of them need to be tied together to obtain best economical result.
Set up incentives
Run ABC XYZ analysis of current customers to find upsell opportunities and implement processes to constantly grow recurring revenue.
Customer Success
Set up Dashboards to track and manage key metrics because all the important decisions need to be made based on figures not
Set up CRM and Visualization
Put together a growth team that formulates and checks several hypotheses on a weekly basis. Startups need to iterate fast.
Traction meetings
Now that you have open deals you need to make sure your opportunities are moving stage to stage closer to a sale. Review deals on a weekly basis at least, control that every deal has a clearly defined next step and that your AE uses your qualification system (MEDDIC or PPVVC(C)) in every customer interaction. Shut up and show me your pipeline!
And most importantly - Weekly pipeline reviews
You will get a free one-hour consultation with a sales expert!
Book a sales assessment session to learn about ways to grow your revenue.
for free
1 hour
Cases that have already increased sales
First month results
in the first month of work we organized 17 demo products with end customers
Staff
for the second month we formed a sales team consisting of 2 SDRs and 1 Sales Executive
Second month results
for 2 months we tested 14 hypotheses in various areas
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2
3
Task:
New demos and deals, Scaling of the sales team.
Third month results
on the 3rd month of work closed 4 transactions, which are expert sales
4
One-year results
increased annual recurring revenue x2 in one year
Sales process
implemented a proper structured, sales process. Split sales pipeline into 2 types of deals with different approaches - transactional & complex
Staff
hired 2 SDRs out of which 1 was recently promoted to accounts executive
1
2
3
Task:
Accelerate the growth of the company, take a larger share in the translation quality assessment market. Increase sales: number of transactions & average check. Shorten the transaction cycle.
Increased annual revenue
increased annual recurring revenue 3 times in one year
Market research
performed market research & developed GTM on how to attain product market fit
Pricing system
built sales system to scale, changed pricing twice
1
2
3
Task:
Reach the break-even point. MRR and advanced payments for integrations. Set up a system to predict translator availability.
Staff
hired SDR, implemented approaches in lead qualification
4
Sales
built sales cadences and sales sequences that delivered results
5
Sales
built a cold sales outreach funnel
Specific approach
implemented cadences and sales specific e-mail sequences
Cold sales
implemented segmentation in cold sales outreach
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2
3
Task:
Development of the outgoing sales channel and the customer success’ block.
Staff
hired 2 new sales executives
4
New methodologies
implemented new methodologies of running demos
5
Task:
Conducting Customer Development. Establishment of sales team.

1
We hired SDR, trained him to become a full-fledged sales executive, and built a sales department with him
Staff
2
Taught the sales executive the right tools and ways to generate leads
Sales
3
Trained in the competent conduct of demo meetings
Demo meetings
4
Created and implemented a complete sales methodology
Sales methodology
5
We set up and implemented a CRM system, irradiated the sales executive to correctly conduct transactions through the funnel
CRM system
6
Generated and tested hypotheses on the potential market for the product
Hypotheses
7
Closed the first enterprise deal in a month and a half
Results
Solution
We established a number of hypotheses and conducted interviews on them (~15 pieces).
Organized B2B process
We successfully identified the need(s) for the segment and built up a product for the needs. We planned and organized systematically the process of B2B sales of a new product. We hired a competent salesman and launched sales.
Result
A new IT product was successfully launched.
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3
Task:
Creating a new IT product based on an existing modular automation system Launching subsequently a solution to the market.
Customer Development
Conducted a Customer Development with 40+ potential customers
Staff Training
Decided to go in the direction of interactive employee training/engagement
Closed several deals
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3
Task:
Assess the potential and find the value proposition for price monitoring software.
Repackaging
The product is in the process of repackaging with a focus on this direction
4
Scheduling
The next stage of the study is planned to delve further into the problems of this area
5
Any questions left?
We have prepared answers to the most frequently asked questions. You can leave your contacts and we will tell you more and answer all your questions.

Contact us and we will start by reviewing your product and find ways to scale your business

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