KOMMUNE INTERIM

We help tech B2B Founders shift from Founder-led sales to a team-led model that scales.

We'll get you results 4 times quicker than an inhouse employe would do. Kommune will provide 3 to 4 professionals, focused on different areas.

Not only Net New Revenue - we will implement Customer Success practices to drive Recurring Revenue.

We will hire A-player sales people in your team using The A Method for Hiring™.

Onboarding of the sales people is 3 times faster thanks to a special onboarding map we developed.

We'll stuff the funnel with leads thanks via omnichannel sales outreach automation tools.

Your startup accumulates and grows in house expertise.

Sales methodology adapted for most of the global markets: EU, USA, MENA, ASEAN, LatAm and CIS.

Kommune Interim provides a highly targeted outsourced VP of Sales for IT products to grow revenue in the global markets:

Work methods and its process

At the first stage, we determine the ROI of the project, create a Road Map, and discuss goals.

Introduction the product and the team at the first stage.

1

Carefully audit the product and the current sales methodology.

2

Define the geography and the markets of interest. Define Ideal Customer Profile and build Unique Value Proposition (JTBD) for the market. Create Go-to-market strategy.

3

Prepare job descriptions for the sales people hiring process. Hire SDRs and AEs. Kommune conducts background research and the first 2 stages of interviews, the third is done together with the founders of the company. Onboard in-house specialists using a special methodology to X3 speed of onboarding.

Discuss

1

Modify / Fine-tune and implement sales methodology (Based on PPVVC (c) or MEDDIC).

2

Kick-off lead generation with SDRs in selected markets. Implement OKRs and motivation systems. Collect key sales process metrics.

3

Conduct weekly Pipeline Reviews. Focus on the top and middle parts of the funnel.

4

Stuff the funnel with leads.

5

Appoint first demos, collect customer feedback to refine the sales methodology.

Discuss

How we build a proper sales system for your startup:

Tap on screen

Lean Canvas session to formulate Value proposition and create a crisp Ideal Customer Profile

Define Value proposition

Funnel distribution between Sales Development Representative and Account Executive proves to be more effective than a single Sales Executive responsible for the whole funnel.

Team setup

Create an actionable playbook - GTM, email sequences, cadences, guides, onboarding map, sales map®, battle cards, sales kits.

Sales Methodology

Use OKR methodology - an industry standard in setting goals in a smart way.

Set up goals, quotas

Every sales role needs a specific incentive scheme, all of them need to be tied together to obtain best economical result.

Set up incentives

Run ABC XYZ analysis of current customers to find upsell opportunities and implement processes to constantly grow recurring revenue.

Customer Success

Set up Dashboards to track and manage key metrics because all the important decisions need to be made based on figures not

Set up CRM and Visualization

Put together a growth team that formulates and checks several hypotheses on a weekly basis. Startups need to iterate fast.

Traction meetings

Now that you have open deals you need to make sure your opportunities are moving stage to stage closer to a sale. Review deals on a weekly basis at least, control that every deal has a clearly defined next step and that your AE uses your qualification system (MEDDIC or PPVVC(C)) in every customer interaction. Shut up and show me your pipeline!

And most importantly - Weekly pipeline reviews

Let's talk

You will get a free one-hour consultation with a sales expert!

Book a sales assessment session to learn about ways to grow your revenue.

for free

1 hour

Cases that have already increased sales

First month results

in the first month of work we organized 17 demo products with end customers

Staff

for the second month we formed a sales team consisting of 2 SDRs and 1 Sales Executive

Second month results

for 2 months we tested 14 hypotheses in various areas

1

2

3

Task:

New demos and deals, Scaling of the sales team.

сardoo.finance

Third month results

on the 3rd month of work closed 4 transactions, which are expert sales

4

One-year results

increased annual recurring revenue x2 in one year

Sales process

implemented a proper structured, sales process. Split sales pipeline into 2 types of deals with different approaches - transactional & complex

Staff

hired 2 SDRs out of which 1 was recently promoted to accounts executive

1

2

3

Task:

Accelerate the growth of the company, take a larger share in the translation quality assessment market. Increase sales: number of transactions & average check. Shorten the transaction cycle.

contentquo.com

Increased annual revenue

increased annual recurring revenue 3 times in one year

Market research

performed market research & developed GTM on how to attain product market fit

Pricing system

built sales system to scale, changed pricing twice

1

2

3

Task:

Reach the break-even point. MRR and advanced payments for integrations. Set up a system to predict translator availability.

belazy.cat

Staff

hired SDR, implemented approaches in lead qualification

4

Sales

built sales cadences and sales sequences that delivered results

5

Sales

built a cold sales outreach funnel

Specific approach

implemented cadences and sales specific e-mail sequences

Cold sales

implemented segmentation in cold sales outreach

1

2

3

Task:

Development of the outgoing sales channel and the customer success’ block.

appmagic.rocks

Staff

hired 2 new sales executives

4

New methodologies

implemented new methodologies of running demos

5

Task:

Conducting Customer Development. Establishment of sales team.

interacty.me

1

We hired SDR, trained him to become a full-fledged sales executive, and built a sales department with him

Staff

2

Taught the sales executive the right tools and ways to generate leads

Sales

3

Trained in the competent conduct of demo meetings

Demo meetings

4

Created and implemented a complete sales methodology

Sales methodology

5

We set up and implemented a CRM system, irradiated the sales executive to correctly conduct transactions through the funnel

CRM system

6

Generated and tested hypotheses on the potential market for the product

Hypotheses

7

Closed the first enterprise deal in a month and a half

Results

Solution

We established a number of hypotheses and conducted interviews on them (~15 pieces).

Organized B2B process

We successfully identified the need(s) for the segment and built up a product for the needs. We planned and organized systematically the process of B2B sales of a new product. We hired a competent salesman and launched sales.

Result

A new IT product was successfully launched.

1

2

3

Task:

Creating a new IT product based on an existing modular automation system Launching subsequently a solution to the market.

infoss.no

Customer Development

Conducted a Customer Development with 40+ potential customers

Staff Training

Decided to go in the direction of interactive employee training/engagement

Closed several deals

1

2

3

Task:

Assess the potential and find the value proposition for price monitoring software.

raido.one

Repackaging

The product is in the process of repackaging with a focus on this direction

4

Scheduling

The next stage of the study is planned to delve further into the problems of this area

5

Any questions left?

We have prepared answers to the most frequently asked questions. You can leave your contacts and we will tell you more and answer all your questions.

Discuss

Contact us and we will start by reviewing your product and find ways to scale your business

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