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KOMMUNE INTERIM

We help tech B2B Founders shift from Founder-led sales to a team-led model that scales.

We'll get you results 4 times quicker than an inhouse employe would do. Kommune will provide 3 to 4 professionals, focused on different areas.
Not only Net New Revenue - we will implement Customer Success practices to drive Recurring Revenue.
We will hire A-player sales people in your team using The A Method for Hiring™.
Onboarding of the sales people is 3 times faster thanks to a special onboarding map we developed.
We'll stuff the funnel with leads thanks via omnichannel sales outreach automation tools.
Your startup accumulates and grows in house expertise.
Sales methodology adapted for most of the global markets: EU, USA, MENA, ASEAN, LatAm and CIS.
Kommune Interim provides a highly targeted outsourced VP of Sales for IT products to grow revenue in the global markets:
Work methods and its process
At the first stage, we determine the ROI of the project, create a Road Map, and discuss goals.
Introduction the product and the team at the first stage.
Start of the project stage
Project stage
1
Carefully audit the product and the current sales methodology.
2
Define the geography and the markets of interest. Define Ideal Customer Profile and build Unique Value Proposition (JTBD) for the market. Create Go-to-market strategy.
3
Prepare job descriptions for the sales people hiring process. Hire SDRs and AEs. Kommune conducts background research and the first 2 stages of interviews, the third is done together with the founders of the company. Onboard in-house specialists using a special methodology to X3 speed of onboarding.
Discuss
Discuss
Discuss
1
Modify / Fine-tune and implement sales methodology (Based on PPVVC (c) or MEDDIC).
2
Kick-off lead generation with SDRs in selected markets. Implement OKRs and motivation systems. Collect key sales process metrics.
3
Conduct weekly Pipeline Reviews. Focus on the top and middle parts of the funnel.
4
Stuff the funnel with leads.

5
Appoint first demos, collect customer feedback to refine the sales methodology.
Discuss
Discuss
Discuss
Discuss
Discuss
How we build a proper sales system for your startup:
Tap on screen
Lean Canvas session to formulate Value proposition and create a crisp Ideal Customer Profile
Define Value proposition
Funnel distribution between Sales Development Representative and Account Executive proves to be more effective than a single Sales Executive responsible for the whole funnel.
Team setup
Create an actionable playbook - GTM, email sequences, cadences, guides, onboarding map, sales map®, battle cards, sales kits.
Sales Methodology
Use OKR methodology - an industry standard in setting goals in a smart way.
Set up goals, quotas
Every sales role needs a specific incentive scheme, all of them need to be tied together to obtain best economical result.
Set up incentives
Run ABC XYZ analysis of current customers to find upsell opportunities and implement processes to constantly grow recurring revenue.
Customer Success
Set up Dashboards to track and manage key metrics because all the important decisions need to be made based on figures not
Set up CRM and Visualization
Put together a growth team that formulates and checks several hypotheses on a weekly basis. Startups need to iterate fast.
Traction meetings
Now that you have open deals you need to make sure your opportunities are moving stage to stage closer to a sale. Review deals on a weekly basis at least, control that every deal has a clearly defined next step and that your AE uses your qualification system (MEDDIC or PPVVC(C)) in every customer interaction. Shut up and show me your pipeline!
And most importantly - Weekly pipeline reviews
You will get a free one-hour consultation with a sales expert!
Book a sales assessment session to learn about ways to grow your revenue.
for free
1 hour
Cases that have already increased sales
Cardoo Finance
ContentQuo
BeLazy
AppMagic
Interacty
OSC
Raido
First month results
in the first month of work we organized 17 demo products with end customers
Staff
for the second month we formed a sales team consisting of 2 SDRs and 1 Sales Executive
Second month results
for 2 months we tested 14 hypotheses in various areas
1
2
3
Task:
New demos and deals, Scaling of the sales team.
Third month results
on the 3rd month of work closed 4 transactions, which are expert sales
4
One-year results
increased annual recurring revenue x2 in one year
Sales process
implemented a proper structured, sales process. Split sales pipeline into 2 types of deals with different approaches - transactional & complex
Staff
hired 2 SDRs out of which 1 was recently promoted to accounts executive
1
2
3
Task:
Accelerate the growth of the company, take a larger share in the translation quality assessment market. Increase sales: number of transactions & average check. Shorten the transaction cycle.
Increased annual revenue
increased annual recurring revenue 3 times in one year
Market research
performed market research & developed GTM on how to attain product market fit
Pricing system
built sales system to scale, changed pricing twice
1
2
3
Task:
Reach the break-even point. MRR and advanced payments for integrations. Set up a system to predict translator availability.
Staff
hired SDR, implemented approaches in lead qualification
4
Sales
built sales cadences and sales sequences that delivered results
5
Sales
built a cold sales outreach funnel
Specific approach
implemented cadences and sales specific e-mail sequences
Cold sales
implemented segmentation in cold sales outreach
1
2
3
Task:
Development of the outgoing sales channel and the customer success’ block.
Staff
hired 2 new sales executives
4
New methodologies
implemented new methodologies of running demos
5
Task:
Conducting Customer Development. Establishment of sales team.

1
We hired SDR, trained him to become a full-fledged sales executive, and built a sales department with him
Staff
2
Taught the sales executive the right tools and ways to generate leads
Sales
3
Trained in the competent conduct of demo meetings
Demo meetings
4
Created and implemented a complete sales methodology
Sales methodology
5
We set up and implemented a CRM system, irradiated the sales executive to correctly conduct transactions through the funnel
CRM system
6
Generated and tested hypotheses on the potential market for the product
Hypotheses
7
Closed the first enterprise deal in a month and a half
Results
Solution
We established a number of hypotheses and conducted interviews on them (~15 pieces).
Organized B2B process
We successfully identified the need(s) for the segment and built up a product for the needs. We planned and organized systematically the process of B2B sales of a new product. We hired a competent salesman and launched sales.
Result
A new IT product was successfully launched.
1
2
3
Task:
Creating a new IT product based on an existing modular automation system Launching subsequently a solution to the market.
Customer Development
Conducted a Customer Development with 40+ potential customers
Staff Training
Decided to go in the direction of interactive employee training/engagement
Closed several deals
1
2
3
Task:
Assess the potential and find the value proposition for price monitoring software.
Repackaging
The product is in the process of repackaging with a focus on this direction
4
Scheduling
The next stage of the study is planned to delve further into the problems of this area
5
Any questions left?
We have prepared answers to the most frequently asked questions. You can leave your contacts and we will tell you more and answer all your questions.
I am choosing between an in-house VP of Sales and Outsourcing. Why should I choose you?

When you work with us, you get 3 to 4 highly qualified specialists instead of one, working according to a sales methodology tailored for early-stage startups. We may also collaborate with your in-house VP of Sales. The biggest advantage of our work is that we are pragmatic., We don't only build the sales strategy, but also implement every small bit of it, which most likely the in-house VP of sales will prefer doing through a set of costly team members

I don't believe outsourcing works
Outsourcing, by definition, is the practice of hiring a party outside a company to perform services or create goods outside the organization, while we at Kommune are focused on building an in-house system and expertise. In addition, we are always open to introducing you to some of the current partners we work with who are happy and see value in our collaboration
Why should I hire you if I can hire a Head of sales for half the price?
Heads of Sales usually perform best in a well-designed system with a ready-made methodology. You, on the other hand, came to our website because you need to develop or refine such a methodology, and we just know how to do it! So go ahead and book the time with us and let's communicate all together with you and your potential head of sales too
I'm still not sure if I need sales yet
If you have this in your mind, then you surely need it! If you want to be convinced of this - book some time with us, and together we will calculate how many deals or prospects you can get if you do not put off this issue for a month or two
My company sells IT outsourcing and professional services
Professional services need to be sold differently than tech products, and yes, we do have an offer in place for you! Feel free to book a meeting here
Am I too early for sales consultancy?
If you’re smaller than USD 10k MRR/ USD 120k ARR without Seed funding, then you’d probably get the most value from our mentorship service than our consulting service
Do you do the selling yourself or build out our team?
We don’t do the selling for you, our opinion is that you need to build in-house capability to avoid knowledge loss around your product and market to be ready for Series A. We’ll certainly help you build out the team and manage their ramp period when we work with you
Do you help with hiring people?
Yes, we help our clients with the sourcing, selecting, and onboarding of sales, customer success, and marketing people at an individual and management level

Contact us and we will start by reviewing your product and find ways to scale your business

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